Lecturer: Dr. Darwish

Information about the Seminar:

The seminar will last for 9 hours of three days three hours a day. The Seminar in an ultimate Guide o Digital Marketing. Deferent Teaching methods will be used such as Brainstorming, Role playing, Practical communication skills, Problem solving Skills, Exercises and the preparation of Presentations.

Course Benefits and Objectives:

  • Learning and adopting aimed communication Skill
  • Participants will be able to organize and Analysis Data
  • Make Strategy and find opportunities
  • Prepare and make Presentations
  • Gain Self-confidence and Build Carrier

Target Client:

  • Business owners
  • Digital Marketers
  • Professional Marketers and Telemarketers
  • Customer Service Department
  • Public Relations Managers
  • Social Media Employees
  • Students

Outline course:

First Day

  • Introduction to Marketing and marketing Technique
  • Social Media Marketing
  • Digital Marketing and Marketing Strategy
  • Digital Marketing Plan
  • Situational Analysis
  • Best Marketing Practices

Second Day

  • Controlling Actions
  • People ana big Data
  • Understanding AD TECH
  • Programmatic / RTB
  • Mobile & Devices
  • Email Marketing

Third Day

  • E-commerce
  • Segmentation and positioning
  • Web Positioners
  • Applying Website Analysis to your Digital Marketing
  • Leverage Conversion Rate Optimization to Drive Growth
  • Customer Service
  • Public Relations
  • Exercises
  • Case study

SHSSSL in partnership with City Unity College, Athens, Greece, presents a 3 days intensive online Training in Digital Marketing. Earn a Diploma from the comfort of your home. Do not let the COVID-19 lockdown knock down your business or dream to become a big player. Create competitive advantage for your products/services; Improve your career; Impact your business.

For Whom?

All who wants to grow their careers and impact their businesses –Business Owners, Digital Marketers, Telemarketers, Social Media Employees, Customer Service/Public Relations Personnel, Students, etc.

Course content:

 Search Engine Optimization; Search Engine Marketing; Content Marketing; Influencer Marketing; Content Automation; Campaign Marketing; Data Driven Marketing; E-commerce Marketing; Social Media Marketing; Display Advertising, etc.

Duration: 30hours (6hours daily)